"Unusually traditional and traditionally beautiful"
from the guest book

The students of the Studio of Product design UMPRUM (D3) led by Jan Němeček and Michal Froňek have created an extensive collection of products that revive and push forward traditional techniques. During the semester-long assignment, they had to study various craft processes and techniques, prepare and process the necessary raw materials, and often learn from and consult renowned masters in their field. As a result of their studies, the works are adapted and designed to meet all the requirements and demands of the contemporary user. Their innovations show that traditional crafts are still relevant today and carry great, often untapped potential linked not only to sustainability. 

The Krásná Práce project is dedicated to folk crafts and involvement in people's contemporary lives. It builds on the tradition of the Družstevní práce Foundation and the Krásná Jizba organization.

"Unusually traditional and traditionally beautiful"
from the guest book

The students of the Studio of Product design UMPRUM (D3) led by Jan Němeček and Michal Froňek have created an extensive collection of products that revive and push forward traditional techniques. During the semester-long assignment, they had to study various craft processes and techniques, prepare and process the necessary raw materials, and often learn from and consult renowned masters in their field. As a result of their studies, the works are adapted and designed to meet all the requirements and demands of the contemporary user. Their innovations show that traditional crafts are still relevant today and carry great, often untapped potential linked not only to sustainability. 

The Krásná Práce project is dedicated to folk crafts and involvement in people's contemporary lives. It builds on the tradition of the Družstevní práce Foundation and the Krásná Jizba organization.