In the second year of the Book Proposal symposium media theorist, Alessandro Ludovico talks about digital and analog books. Ludovico talks about how publishing practice is changing, the nature of digitally mediated content, the form of books, real and false hybrids, media history, and also predictions for future possibilities. The interview was conducted by Pavla Pauknerová and Viktor Kopasz.

Alessandro Ludovico is a media theorist, publicist, educator and visual artist. His research focuses on the relationship between traditional and digital forms of publishing practices, on hybrid forms of information management (libraries, archives, etc.) and media history and archeology. His most important text is the publication Post-Digital Print The Mutation of Publishing since 1894 (2012). He also collaborated on the preparation of The Mag.net Reader series (2005, 2007, 2008) and published several articles and book chapters devoted to new media, experimental publishing practices, and the phenomenon of virtual identities. Since 1993, he has been the editor-in-chief of Neural magazine, which focuses on digital culture research. He lectures on art, design, and media theory at the Winchester School of Art, Parsons Paris - The New School, and OCAD University in Toronto.

The topic Book Proposal is a part of the doctoral thesis of Viktor Kopasz from the Academy of Arts, Architecture, and Design in Prague (UMPRUM). In connection with his work, a symposium of the same name was organized with the support of UMPRUM, to which important figures from the field of graphic design and book creation were invited.

Alessandro Ludovico: a conversation about digital and analogue books - The idea of a book